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The statistics behind deciding whether a test result is real or just random variation, including sample size and confidence. Key takeaways Sample size: needs to...
Sending sales that happen after a click, such as phone orders or closed deals, back into ad platforms for measurement and bidding. Key takeaways Click identifie...
Google's framework for adjusting tag behavior based on user consent choices, including modeling for users who decline. Key takeaways Signals: consent mode...
Running tag containers on a server instead of in the browser, so data is collected and forwarded server to server. Key takeaways Server containers: Google Tag M...
Ads shown to people who already visited a site, used an app or appear on a customer list. Key takeaways Audiences: built from site visits, app use or customer l...
Google's visually driven campaign type that runs across YouTube, Discover and Gmail to build demand rather than capture it. Key takeaways Placement: runs a...
Google's pay-per-lead ads for local service businesses, shown above search results with verification badges. Key takeaways Pay per lead: advertisers are ch...
Measuring phone calls generated by marketing, using tracked numbers and call reporting. Key takeaways Dynamic number insertion: swaps phone numbers based on tra...
Keeping the promise in an ad consistent with the headline, offer and content of the landing page it leads to. Key takeaways Landing page experience: is part of...
Marketing that targets a defined list of high-value accounts rather than broad audiences. Key takeaways Target lists: sales and marketing agree on named account...
Brand Indicators for Message Identification, a standard that shows a verified brand logo next to email in supporting inboxes. Key takeaways DMARC: BIMI requires...
Messages sent from a website to a subscriber's browser or device, even when the site is closed. Key takeaways Permission: browsers require explicit user pe...
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