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Nonprofit SEO, Done Properly
Search optimization for charities and nonprofits, covering donations, services and awareness content. Key takeaways Mixed goals: donations, services and awarene...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
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SaaS SEO: What Actually Works
Search optimization for software products, spanning feature pages, comparisons, documentation and integrations. Key takeaways Comparison queries: buyers search...
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Manufacturing SEO: The Decisions That Matter
Search optimization for manufacturers and industrial suppliers, where buyers search by specification and part. Key takeaways Specification search: buyers search...
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A Practical Guide to Automotive Dealer SEO
Search optimization for dealerships, covering inventory, service departments and local visibility. Key takeaways Inventory churn: vehicle pages appear and disap...
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Home Services SEO: What Actually Works
Search optimization for trades and home service businesses such as plumbers, electricians and cleaners. Key takeaways Urgency: many searches are emergency queri...
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How to Get Franchise SEO Right
Search optimization across a franchise network, balancing national brand pages with local franchisee sites. Key takeaways Duplication: franchisees often publish...
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Insurance SEO: What Actually Works
Search optimization for insurers, agencies and comparison sites. Key takeaways Comparison dominance: aggregators hold many head terms Product complexity: buyers...
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Marketplace SEO: What Actually Works
Search optimization for platforms hosting many sellers or listings, where scale and quality control collide. Key takeaways Scale: listings and filter combinatio...
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A Practical Guide to Healthcare Directory Listings
Provider listings on health directories, insurance networks and mapping services. Key takeaways Insurance directories: accuracy requirements apply to network di...
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A Practical Guide to Choosing SEO Tools
Selecting crawling, rank tracking, backlink and reporting tools for a search program. Key takeaways Different data sources: tools crawl and estimate independent...
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Protecting SEO in a Redesign, Done Properly
Keeping search performance through a visual or structural redesign of an existing site. Key takeaways URL changes: require redirects Content removal: cutting te...
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Getting SEO Work Prioritized: What Actually Works
Turning search recommendations into work that engineering teams actually schedule. Key takeaways Competing priorities: search work competes with features and fi...
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