Content Strategy
Fair Use and Quoting Sources: The Decisions That Matter
When content can quote, excerpt or reference copyrighted material without permission under US fair use, and when it cannot. Key takeaways Four factors: courts w...
Lumexa Media
Fifteen years across editorial, product and brand. Writes mostly about positioning, content systems and the decisions that get made before anyone opens a design tool.
3,992 articles
Content Strategy
How to Get Writing About Health Products Right
Creating web pages, blog posts and ads about supplements, wellness products and health services within US advertising rules. Key takeaways FTC guidance: the FTC...
Content Strategy
How to Get Financial Services Content Rules Right
The rules that shape marketing content for brokers, investment advisers, lenders and other financial firms. Key takeaways FINRA Rule 2210: governs broker-dealer...
Content Strategy
Writing Release Notes: What Actually Works
Short documents that tell users what changed in a product release, from new features to fixes and deprecations. Key takeaways Audience: release notes serve user...
Content Strategy
How to Get Writing API Documentation Right
Documentation that explains how developers use an API, including reference material, guides, examples and error handling. Key takeaways Reference docs: describe...
Content Strategy
How to Get Writing Numbers and Units Right
Style choices for numerals, measurements, currencies and units so content is clear and consistent. Key takeaways Microsoft style: spells out zero through nine a...
Content Strategy
Originality and Plagiarism Checks: What Actually Works
Processes that ensure published content is original, properly attributed and not copied from other sources. Key takeaways Scraped content: Google's spam po...
Content Strategy
Categories and Tags for Blogs: What Actually Works
Organizing blog content with categories and tags so readers can browse topics and archives stay useful. Key takeaways WordPress categories: are hierarchical Wor...
Content Strategy
Writing Job Postings: The Decisions That Matter
Writing clear, inclusive and lawful job advertisements that attract qualified candidates. Key takeaways EEOC: job ads may not express preferences based on prote...
Content Strategy
How to Get About Pages Right
The page that explains who runs a business, what it does and why people should trust it. Key takeaways Trust: people check About pages to judge credibility Resp...
Content Strategy
A Practical Guide to Email Subject Lines
The short line that tells recipients what an email is about and whether to open it. Key takeaways CAN-SPAM: subject lines must not mislead about the message con...
Content Strategy
A Practical Guide to Location Pages
Pages for individual business locations or service areas, with local details such as address, hours and staff. Key takeaways Doorway abuse: Google's spam p...
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