Content Strategy
Creative Commons Licenses: The Decisions That Matter
Standardized public licenses that let creators allow others to share and reuse their work under set conditions, such as attribution or non-commercial use. Key t...
Lumexa Media
Fifteen years across editorial, product and brand. Writes mostly about positioning, content systems and the decisions that get made before anyone opens a design tool.
3,992 articles
Content Strategy
How to Get User-Generated Content Moderation Right
Reviewing and managing content submitted by users, such as reviews, comments, forum posts and uploads, to keep it lawful, relevant and safe. Key takeaways Spam:...
Content Strategy
A Practical Guide to Community Guidelines
Published rules for how people may participate in a community, forum, comments section or review system, and what happens when rules are broken. Key takeaways C...
Content Strategy
Checklists and Templates as Content, Done Properly
Publishing practical tools, such as checklists, templates and worksheets, that readers can use directly in their own work. Key takeaways Formats: web pages, dow...
Content Strategy
Interviews and Q&A Articles: The Decisions That Matter
Articles built from interviews with experts, customers or staff, presented as edited conversations or feature stories. Key takeaways Formats: Q&A transcript...
Content Strategy
Thought Leadership Content, Done Properly
Content in which leaders or experts share distinctive views, evidence and experience on their field, aimed at informing and influencing peers and buyers. Key ta...
Content Strategy
A Practical Guide to Writing for Mobile Readers
Adapting content for people reading on phones, with shorter paragraphs, clear headings and front-loaded information. Key takeaways Screen size: less content is...
Content Strategy
How to Get Content Chunking Right
Breaking content into small, meaningful units, such as short sections, lists and summaries, so readers can scan and absorb it more easily. Key takeaways Techniq...
Content Strategy
Writing Help Center Articles, Done Properly
Writing self-service support articles that help customers solve problems, complete tasks and understand features without contacting support. Key takeaways Struc...
Content Strategy
A Practical Guide to Accessibility Checks for Content Editors
Checking content, rather than code, for accessibility: headings, link text, alt text, plain language, captions and document accessibility. Key takeaways Content...
Content Strategy
A Practical Guide to CMS Selection
Choosing a content management system based on content types, editorial workflows, integrations, hosting and long-term costs. Key takeaways Types: traditional, h...
Content Strategy
Guest Posts and Contributed Articles: What Actually Works
Articles written for other publications, or by outside contributors for your own site, to reach new audiences and share expertise. Key takeaways Link spam: Goog...
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