Image & Asset Optimization
Making images, fonts and other assets smaller and faster to load without visible loss in quality.
- Price
- From $1,200.00 per audit
- Free trial
- A free technical review of one page, written up, no card, no commitment.
What Image & Asset Optimization covers
4 services under this heading. Each is priced for the work it actually involves rather than averaged into one rate.
Modern Format Conversion
Converting images to WebP and AVIF, which are much smaller than JPEG and PNG at the same visual quality, with fallbacks...
Priced per project
Responsive Image Delivery
Serving each device an image sized for its screen, so phones do not download images meant for large desktop monitors.
Priced per project
Font Loading Strategy
Loading web fonts so text appears quickly and does not jump when the custom font arrives, using preloading and font-disp...
Priced per project
Lazy Loading Implementation
Loading images and videos only as visitors scroll toward them, while making sure the main image at the top loads immedia...
Priced per project
Rates and common questions for this work are on the Web Design & Development page.
Image & Asset Optimization vs the alternatives
Side-by-side on price, turnaround and what you actually get back. Written for the decision rather than for us.
Accessibility Audit (WCAG 2.2 AA) vs Image & Asset Optimization
Which you need, what each costs, and when a project wants both — accessibility audit (WCAG 2.2 AA) compared with image & asset optimization.
Accessibility Remediation vs Image & Asset Optimization
Which you need, what each costs, and when a project wants both — accessibility remediation compared with image & asset optimization.
Caching & CDN Setup vs Image & Asset Optimization
Which you need, what each costs, and when a project wants both — caching & CDN setup compared with image & asset optimization.
Core Web Vitals Optimization vs Image & Asset Optimization
Which you need, what each costs, and when a project wants both — core web vitals optimization compared with image & asset optimization.
Image & Asset Optimization vs JavaScript Bundle Reduction
Which you need, what each costs, and when a project wants both — image & asset optimization compared with JavaScript bundle reduction.
Image & Asset Optimization vs Performance Monitoring Setup
Which you need, what each costs, and when a project wants both — image & asset optimization compared with performance monitoring setup.
Performance & Accessibility by industry
What the work involves in your sector, what it costs there, and the US rules that apply to it.
- Agriculture and agtech
- Auto parts and aftermarket
- Beauty and cosmetics
- Construction and contractors
- Consumer electronics
- Dental practices
- E-commerce and DTC brands
- Education and e-learning
- Energy and solar
- Events and venues
- Fashion and apparel
- Financial services and fintech
- Fitness and wellness
- Food and beverage
- Furniture and home goods
- Government and public sector
- Healthcare practices
- Hotels and hospitality
- HVAC and home services
- Industrial equipment
- Insurance
- Jewelry and watches
- Law firms
- Logistics and freight
- Manufacturing and industrial
- Marketplaces and aggregators
- Media and publishing
- Music and entertainment
- Nonprofits
- Pet products
- Real estate and property
- Regulated retail and cannabis
- Restaurants and food service
- SaaS and software
- Sports and outdoor
- Staffing and recruiting
- Toys and games
- Travel and tourism
Often combined with Image & Asset Optimization
The work that usually sits either side of this one. One team handles all of it, under one brief.
Category Page Optimization
Making category and collection pages rank for broad product searches, with useful introductory copy, clean filtering and...
Priced per project
Google Business Profile Optimization
Setting up and improving your Google Business Profile with the right categories, services, photos and posts, since it dr...
Priced per project
Conversion Rate Optimization
Research first. Testing without a hypothesis is just guessing slowly.
From $2,200.00 per engagement
Logo Design
Designing a logo and the full set of versions it needs, from the primary mark to icons, favicons and single-color varian...
Priced per project
Asset Inventory & Rollout
Listing everywhere the brand appears, from signs to software, and planning the order and budget for replacing each item.
Priced per project
Content Performance
Measuring whether content is doing its job, from traffic and engagement to leads and sales, and using that to decide wha...
Priced per project
Related services
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