Catégorie · 133 articles

Photographie et visuels produit

Photos produit en studio, en extérieur ou assistées par CGI, réalisées pour les supports où elles seront utilisées.

How to Get Aperture and F-Stops Right

The opening in a lens that controls how much light reaches the sensor, expressed as an f-number, which also controls depth of field. Key takeaways F-number: foc...

Imogen Clarke 14 janvier 2026 25 min de lecture

Photographie et visuels produit

Shutter Speed: The Decisions That Matter

How long the camera's sensor is exposed to light, which controls motion blur and affects exposure. Key takeaways Fast speeds: freeze motion, such as 1/1000...

Imogen Clarke 14 janvier 2026 25 min de lecture

Photographie et visuels produit

ISO and Image Noise: The Decisions That Matter

The camera setting that amplifies the sensor signal, allowing shooting in less light at the cost of more visible noise. Key takeaways Base ISO: the setting with...

Imogen Clarke 14 janvier 2026 25 min de lecture

Photographie et visuels produit

Autofocus Modes and Focus Accuracy, Done Properly

How cameras focus, including single and continuous autofocus, focus points, eye detection and manual focus with magnification. Key takeaways Single autofocus: l...

Imogen Clarke 13 janvier 2026 25 min de lecture

Photographie et visuels produit

Raw or JPEG: Which to Shoot

Choosing between raw files, which store the sensor's data for later processing, and JPEGs, which are processed and compressed in the camera. Key takeaways...

Imogen Clarke 13 janvier 2026 25 min de lecture

Photographie et visuels produit

Strobes or Continuous Light: Which to Use

The choice between flash units that fire briefly during exposure and continuous lights that stay on, for studio and product photography. Key takeaways Strobes:...

Imogen Clarke 13 janvier 2026 25 min de lecture

Photographie et visuels produit

Light Modifiers, Done Properly

Tools that shape light, such as softboxes, umbrellas, grids, snoots, diffusers and reflectors. Key takeaways Softboxes: produce soft, directional light Size: la...

Imogen Clarke 13 janvier 2026 25 min de lecture

Photographie et visuels produit

Seamless Backdrops and Sweeps: The Decisions That Matter

Continuous backgrounds, such as paper rolls, vinyl sweeps or infinity coves, that curve from floor to wall to hide the horizon line. Key takeaways Sweep: a curv...

Imogen Clarke 12 janvier 2026 25 min de lecture

Photographie et visuels produit

Product Images for Google Shopping, Done Properly

Google Merchant Center's requirements for product images, such as minimum sizes and rules against promotional overlays and watermarks. Key takeaways Minimu...

Imogen Clarke 12 janvier 2026 25 min de lecture

Photographie et visuels produit

Food Photography, Done Properly

Photographing food and drinks for menus, packaging, advertising and delivery apps, often with a food stylist. Key takeaways Styling: food stylists prepare and a...

Imogen Clarke 12 janvier 2026 25 min de lecture

Photographie et visuels produit

A Practical Guide to Cosmetics and Beauty Product Photography

Photographing makeup, skincare and fragrance products, including packaging, textures, swatches and application shots. Key takeaways Swatches: texture and color...

Imogen Clarke 12 janvier 2026 25 min de lecture

Photographie et visuels produit

Headshot Photography: The Decisions That Matter

Portraits of individuals for websites, profiles and publicity, often shot for whole teams with a consistent style. Key takeaways Consistency: matching backgroun...

Imogen Clarke 11 janvier 2026 25 min de lecture

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