Marketing digital et CRO
Local Services Ads, Done Properly
Google's pay-per-lead ads for local service businesses, shown above search results with verification badges. Key takeaways Pay per lead: advertisers are ch...
Catégorie · 164 articles
Marketing digital & CRO
Landing pages, e-mails de cycle de vie et tests qui améliorent le taux de conversion, pas seulement le trafic.
Marketing digital et CRO
Call Tracking, Done Properly
Measuring phone calls generated by marketing, using tracked numbers and call reporting. Key takeaways Dynamic number insertion: swaps phone numbers based on tra...
Marketing digital et CRO
A Practical Guide to Message Match on Landing Pages
Keeping the promise in an ad consistent with the headline, offer and content of the landing page it leads to. Key takeaways Landing page experience: is part of...
Marketing digital et CRO
A Practical Guide to Account-Based Marketing
Marketing that targets a defined list of high-value accounts rather than broad audiences. Key takeaways Target lists: sales and marketing agree on named account...
Marketing digital et CRO
BIMI and Brand Logos in Email: The Decisions That Matter
Brand Indicators for Message Identification, a standard that shows a verified brand logo next to email in supporting inboxes. Key takeaways DMARC: BIMI requires...
Marketing digital et CRO
Web Push Notifications, Done Properly
Messages sent from a website to a subscriber's browser or device, even when the site is closed. Key takeaways Permission: browsers require explicit user pe...
Marketing digital et CRO
Referral Programs, Done Properly
Programs that reward existing customers for recommending a business to friends and colleagues. Key takeaways Disclosure: incentivized recommendations need clear...
Marketing digital et CRO
Sweepstakes and Contests, Done Properly
Promotions that offer prizes, either by chance in a sweepstakes or by skill in a contest. Key takeaways Lottery elements: prize, chance and consideration togeth...
Marketing digital et CRO
How to Get Asking Customers for Reviews Right
Requesting reviews from customers on platforms such as Google, marketplaces and industry sites. Key takeaways Reviews rule: the FTC's rule bans fake review...
Marketing digital et CRO
How to Get GA4 Data Retention and Thresholding Right
How long Google Analytics 4 keeps user-level data and when reports hide small numbers to protect identity. Key takeaways Retention options: GA4 offers retention...
Marketing digital et CRO
A Practical Guide to Search Terms Reports
The report showing the actual searches that triggered ads, used to refine keywords and negatives. Key takeaways Actual queries: the report shows searches that t...
Marketing digital et CRO
A Practical Guide to Location Targeting in Google Ads
Choosing the geographic areas where ads can appear, and how platforms interpret a user's location and interest. Key takeaways Presence or interest: targeti...
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