Marketing digital et CRO
How to Get Default Channel Groupings Right
The rules Google Analytics uses to assign each visit to a channel, such as Organic Search, Paid Social or Email, based on source, medium and campaign values. Ke...
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5 872 articles dans 14 disciplines
Marketing digital et CRO
Cross-Domain Tracking: The Decisions That Matter
Configuring analytics so a visit that moves between your own domains, such as from a website to a separate checkout or booking domain, is tracked as one session...
Marketing digital et CRO
How to Get Google Tag Manager Right
A free tag management system that lets teams deploy and manage analytics and marketing tags through a web interface instead of editing site code. Key takeaways...
Marketing digital et CRO
How to Get Meta Pixel and Conversions API Right
Meta's browser-based pixel and its server-to-server Conversions API, used together to send website events to Meta for measurement and ad optimization. Key...
Marketing digital et CRO
LinkedIn Insight Tag: The Decisions That Matter
LinkedIn's website tag that enables conversion tracking, website audiences for retargeting and demographic insights about site visitors. Key takeaways Func...
Marketing digital et CRO
TikTok Pixel and Events: What Actually Works
TikTok's website pixel and Events API, used to measure actions from TikTok ads and to optimize campaigns toward purchases or leads. Key takeaways TikTok Pi...
Marketing digital et CRO
Performance Max Campaigns: The Decisions That Matter
A Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. Key takeaways Channels:...
Marketing digital et CRO
Smart Bidding Strategies: The Decisions That Matter
Google Ads automated bid strategies, such as Target CPA, Target ROAS, Maximize conversions and Maximize conversion value, that set bids for each auction using m...
Marketing digital et CRO
Responsive Search Ads: What Actually Works
Google Ads search ads built from multiple headlines and descriptions that Google combines automatically to match each search. Key takeaways Headlines: up to 15,...
Marketing digital et CRO
Google Ads Assets: What Actually Works
Additional information shown with search ads, such as sitelinks, callouts, structured snippets, calls, locations and images, previously called extensions. Key t...
Marketing digital et CRO
Google Ads Policies: The Decisions That Matter
The rules Google applies to ads, destinations and advertisers, covering prohibited content, restricted categories, editorial standards and advertiser verificati...
Marketing digital et CRO
How to Get Customer Match Right
A Google Ads feature that uses hashed customer contact information, such as email addresses, to reach or exclude existing customers across Google's platfor...
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