Diseño de marca e identidad
Made in USA Claims: What Actually Works
Rules for claiming products are made in the United States on packaging, labels and marketing. Key takeaways Standard: unqualified claims require all or virtuall...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Diseño de marca e identidad
Special Print Finishes: The Decisions That Matter
Print effects such as foil stamping, embossing, debossing and spot UV that add texture and shine to brand materials. Key takeaways Foil stamping: applies metall...
Diseño de marca e identidad
Recreating Legacy Logos: What Actually Works
Rebuilding old logos that exist only as low-resolution images or aging print files into clean, scalable vector artwork. Key takeaways Vector artwork: scales to...
Diseño de marca e identidad
A Practical Guide to Trade Show Booth Design
Designing exhibition stands, from small pop-up displays to custom builds, within venue rules and accessibility requirements. Key takeaways Sight lines: key mess...
Diseño de marca e identidad
A Practical Guide to Branded Uniforms and Workwear
Clothing that carries a brand for staff, from polo shirts to technical workwear. Key takeaways Care labeling: textiles sold in the US require care labels Fiber...
Diseño de marca e identidad
Brand Licensing Agreements, Done Properly
Contracts that let another business use your brand on their products or services. Key takeaways Quality control: trademark licensors are expected to control the...
Diseño de marca e identidad
Franchise Brand Standards: What Actually Works
The brand rules franchisees must follow, covering signage, uniforms, marketing and customer experience. Key takeaways Franchise Rule: the FTC requires franchiso...
Diseño de marca e identidad
Founder Personal Brands, Done Properly
The public profile of a founder or executive, and how it relates to the company brand. Key takeaways Reach: personal accounts often reach further than company a...
Diseño de marca e identidad
Reputation and Crisis Communications: The Decisions That Matter
How a brand prepares for and responds to incidents such as outages, recalls, complaints or negative coverage. Key takeaways Holding statements: prepared stateme...
Diseño de marca e identidad
Retiring a Brand: The Decisions That Matter
Withdrawing a brand name from the market, whether after consolidation, poor performance or a strategy change. Key takeaways Trademarks: registrations lapse with...
Diseño de marca e identidad
A Practical Guide to Brand Transition After Acquisition
Moving an acquired business onto the buyer's brand, or keeping it as a separate brand. Key takeaways Transition periods: dual branding can bridge the chang...
Diseño de marca e identidad
Design Patents: The Decisions That Matter
Protection for the ornamental appearance of a product, rather than how it works. Key takeaways Scope: design patents cover ornamental appearance, not function T...
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