Marken- und Corporate-Identity-Design
Company Boilerplate, Done Properly
A short, standard paragraph describing a company, used at the end of press releases and in profiles, directories and partner materials. Key takeaways Length: us...
Lumexa Media · Artikel
Das Journal
Arbeitsnotizen aus einem Studio, das Bilder bearbeitet, Videos schneidet, Audio mischt, Websites baut, 3D rendert und über Suchergebnisse diskutiert. Jeder Artikel stammt von einer namentlich genannten Person und gibt an, welche Stelle die darin zitierten Zahlen veröffentlicht hat.
5.872 Artikel aus 14 Fachbereichen
Marken- und Corporate-Identity-Design
How to Get Product Naming Systems Right
Rules for naming products, features and plans so names are consistent, understandable and scalable as the portfolio grows. Key takeaways Approaches: descriptive...
Marken- und Corporate-Identity-Design
Trademark Monitoring and Enforcement: What Actually Works
Watching for others using or registering marks similar to yours, and responding with the appropriate action to protect your brand. Key takeaways Watch services:...
Marken- und Corporate-Identity-Design
How to Get International Trademark Protection Right
Protecting a brand name or logo in other countries, including through the Madrid System for filing in multiple countries. Key takeaways Territoriality: trademar...
Marken- und Corporate-Identity-Design
A Practical Guide to Trade Dress
The distinctive look and feel of a product or its packaging, such as shape, color combinations or design, which can be protected like a trademark. Key takeaways...
Marken- und Corporate-Identity-Design
Copyright and Logos: The Decisions That Matter
How copyright applies to logos, slogans and brand artwork, and how it differs from trademark protection. Key takeaways Short phrases: names, titles and slogans...
Marken- und Corporate-Identity-Design
Envelope and Mailing Design, Done Properly
Designing envelopes and mail pieces so branding works alongside USPS requirements for addresses, postage and automated processing. Key takeaways Address placeme...
Marken- und Corporate-Identity-Design
Direct Mail Design, Done Properly
Designing postcards, letters and mailers that combine brand design with USPS size, shape and addressing rules. Key takeaways Postcard dimensions for postcard pr...
Marken- und Corporate-Identity-Design
Wayfinding Design: The Decisions That Matter
Designing signs, maps and cues that help people navigate buildings, campuses and public spaces, using brand elements while meeting accessibility requirements. K...
Marken- und Corporate-Identity-Design
Responsive Logo Systems, Done Properly
A set of logo versions designed for different sizes and contexts, from full lockups to simplified marks and icons. Key takeaways Versions: full lockup, horizont...
Marken- und Corporate-Identity-Design
How to Get Linguistic Checks for Brand Names Right
Checking proposed names with native speakers in key markets for meanings, pronunciation problems and associations in other languages. Key takeaways Scope: meani...
Marken- und Corporate-Identity-Design
Environmental Claims on Packaging, Done Properly
Claims about sustainability on packaging and product labels, such as recyclable, compostable or eco-friendly, and the FTC Green Guides that govern them. Key tak...
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