Digitales Marketing und CRO
Lookalike Audiences, Done Properly
Audiences built by finding people similar to an existing customer list or website audience. Key takeaways Source quality: the seed list determines who is found...
Samir Haddad
Technisches SEO und Messung. Schreibt über Crawling, Indexierung, Core Web Vitals und den Unterschied zwischen einer Zahl und einer Schätzung.
313 articles
Digitales Marketing und CRO
Customer Data Platforms: The Decisions That Matter
Systems that unify customer data from several sources into one profile for marketing and analysis. Key takeaways Identity resolution: matching records across so...
Digitales Marketing und CRO
Third-Party Cookies and Browser Changes: The Decisions That Matter
The state of cross-site tracking in browsers, and what it means for advertising and measurement. Key takeaways Safari and Firefox: block third-party cookies by...
Digitales Marketing und CRO
Growing an Email List, Done Properly
Building a permission-based list of subscribers through content, offers and site placements. Key takeaways Consent: subscribers should knowingly opt in Purchase...
Digitales Marketing und CRO
Re-engagement Campaigns: The Decisions That Matter
Campaigns aimed at subscribers or customers who have stopped opening, clicking or buying. Key takeaways Engagement signals: mailbox providers consider engagemen...
Digitales Marketing und CRO
Auditing Conversion Tracking: The Decisions That Matter
Checking that conversions are recorded once, accurately and in the right places across analytics and ad platforms. Key takeaways Duplication: the same conversio...
Digitales Marketing und CRO
Invalid Traffic and Ad Fraud, Done Properly
Clicks and impressions generated by bots or deliberate fraud rather than genuine people. Key takeaways Invalid traffic: platforms filter some automatically and...
Digitales Marketing und CRO
How to Get Brand Safety in Programmatic Right
Controlling where ads appear so they do not run alongside content that damages the brand. Key takeaways Exclusion lists: block specific sites and categories Inc...
Digitales Marketing und CRO
A Practical Guide to Accessible Ad Creative
Designing ads that work for people with disabilities, including captions, contrast and readable text. Key takeaways Captions: video ads are often watched withou...
Digitales Marketing und CRO
Running an Affiliate Program: What Actually Works
Paying partners commission for sales or leads they refer, and managing the program's rules and compliance. Key takeaways Disclosure: affiliates must disclo...
Digitales Marketing und CRO
A Practical Guide to Channel and Partner Marketing
Marketing through resellers, distributors and integration partners rather than only direct to customers. Key takeaways Co-branding: partner materials mix two br...
Digitales Marketing und CRO
In-App Messaging, Done Properly
Messages shown inside an application, such as announcements, tips and upgrade prompts. Key takeaways Timing: messages during tasks interrupt and annoy Targeting...
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