Technisches SEO und Messung. Schreibt über Crawling, Indexierung, Core Web Vitals und den Unterschied zwischen einer Zahl und einer Schätzung.
313 articles
Buying search ads on your own brand name or on competitors' brand names. Key takeaways Trademarks in ad text: Google restricts trademark use in ad text aft...
Buying display and video inventory through automated auctions, and the files publishers use to declare authorized sellers. Key takeaways ads.txt: an IAB Tech La...
TikTok's ad format that promotes existing organic posts, from a brand's own account or a creator's account with permission. Key takeaways Organic...
The National Do Not Call Registry and related rules that restrict telemarketing calls to consumers. Key takeaways Registry: the FTC operates the National Do Not...
Programs that encourage employees to share company content and news on their own social accounts. Key takeaways Disclosure: the FTC expects employees to disclos...
Deciding which fields a lead form asks for, and when to ask for them. Key takeaways Friction: longer forms generally reduce completion rates Progressive profili...
How quickly a business responds after someone submits an inquiry. Key takeaways Decay: interest falls quickly after the initial inquiry Routing: leads must reac...
Scoring leads on fit and behavior so sales can prioritize who to contact first. Key takeaways Fit: company size, industry and role indicate suitability Behavior...
Keeping customer relationship data accurate, deduplicated and complete. Key takeaways Duplicates: multiple records split history and confuse reporting Decay: co...
A written agreement between marketing and sales about what qualifies as a lead and what happens next. Key takeaways Definitions: qualified lead criteria must be...
Systematically testing ad images, video and copy to find what performs, rather than changing everything at once. Key takeaways Variables: testing one element at...
The decline in ad performance as the same people see the same ad repeatedly, and the settings that limit exposure. Key takeaways Frequency: measures average imp...
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