Digitales Marketing und CRO
How to Get Customer Lifetime Value Right
An estimate of the total revenue or profit a customer generates over their relationship with a business. Key takeaways Inputs: average order value, purchase fre...
Samir Haddad
Technisches SEO und Messung. Schreibt über Crawling, Indexierung, Core Web Vitals und den Unterschied zwischen einer Zahl und einer Schätzung.
313 articles
Digitales Marketing und CRO
A Practical Guide to Cohort Analysis
Analyzing groups of customers who share a starting point, such as the month they signed up, to see how their behavior changes over time. Key takeaways Cohort: a...
Digitales Marketing und CRO
Marketing Mix Modeling, Done Properly
A statistical method that estimates how much each marketing channel contributes to sales using aggregated historical data rather than individual tracking. Key t...
Digitales Marketing und CRO
Net Promoter Score: What Actually Works
A customer loyalty metric based on one question, how likely someone is to recommend a company, answered on a 0 to 10 scale. Key takeaways Scale: 0 to 10 Promote...
Digitales Marketing und CRO
Brand Lift Studies, Done Properly
Experiments offered by ad platforms that measure how advertising changes awareness, recall or consideration by surveying exposed and unexposed groups. Key takea...
Digitales Marketing und CRO
Churn Analysis: The Decisions That Matter
Measuring and understanding why customers stop buying or cancel subscriptions, and which customers are at risk of leaving. Key takeaways Churn rate: the share o...
Digitales Marketing und CRO
Statistical Significance in A/B Tests: The Decisions That Matter
The statistics behind deciding whether a test result is real or just random variation, including sample size and confidence. Key takeaways Sample size: needs to...
Digitales Marketing und CRO
A Practical Guide to Offline Conversion Imports
Sending sales that happen after a click, such as phone orders or closed deals, back into ad platforms for measurement and bidding. Key takeaways Click identifie...
Digitales Marketing und CRO
Google Consent Mode: What Actually Works
Google's framework for adjusting tag behavior based on user consent choices, including modeling for users who decline. Key takeaways Signals: consent mode...
Digitales Marketing und CRO
A Practical Guide to Server-Side Tagging
Running tag containers on a server instead of in the browser, so data is collected and forwarded server to server. Key takeaways Server containers: Google Tag M...
Digitales Marketing und CRO
Remarketing Campaigns: What Actually Works
Ads shown to people who already visited a site, used an app or appear on a customer list. Key takeaways Audiences: built from site visits, app use or customer l...
Digitales Marketing und CRO
Demand Gen Campaigns: What Actually Works
Google's visually driven campaign type that runs across YouTube, Discover and Gmail to build demand rather than capture it. Key takeaways Placement: runs a...
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