Photography & Product Visuals
A Practical Guide to Product Photography Setup
The lighting, background and camera arrangement used to photograph products consistently. Key takeaways Repeatability: the setup must be recordable and rebuilda...
Category · 133 articles
Photography & Product Visuals
Studio, location and CGI-assisted product imagery, shot for the places it will be used.
Photography & Product Visuals
Exposure and the Exposure Triangle, Done Properly
The relationship between aperture, shutter speed and sensitivity, and what each one costs when you change it. Key takeaways A stop: a doubling or halving of lig...
Photography & Product Visuals
A Practical Guide to Studio Lighting
Shaping artificial light with modifiers, position and ratio to describe a subject the way you intend. Key takeaways Apparent size: a larger, closer source gives...
Photography & Product Visuals
White Balance and Color Accuracy: What Actually Works
Setting the neutral reference so that whites look white and every other color follows correctly. Key takeaways Color temperature: measured in kelvin Neutral ref...
Photography & Product Visuals
A Practical Guide to Lens Selection and Perspective
Choosing focal length for the perspective it produces, not only for how much fits in the frame. Key takeaways Perspective: determined by camera-to-subject dista...
Photography & Product Visuals
Depth of Field, Done Properly
How much of a scene is acceptably sharp, controlled by aperture, distance and focal length together. Key takeaways Controls: aperture, subject distance and foca...
Photography & Product Visuals
Shooting for E-commerce Platforms: What Actually Works
Producing imagery that meets the published requirements of the marketplaces and platforms it will be listed on. Key takeaways Common requirements: background co...
Photography & Product Visuals
A Practical Guide to Lifestyle and Context Photography
Showing a product in use or in a setting, rather than isolated against a plain background. Key takeaways Function: communicates scale, use and audience Casting...
Photography & Product Visuals
A Practical Guide to Photographing Reflective and Transparent Products
Shooting glass, metal, polished and transparent items, where the subject mostly shows you the room. Key takeaways Reflective surfaces: show the light source and...
Photography & Product Visuals
Tethered Shooting and Capture Workflow: The Decisions That Matter
Shooting directly to a computer so images can be reviewed, named and processed as they are captured. Key takeaways Review: at full size on a calibrated display...
Photography & Product Visuals
A Practical Guide to Image Rights and Model Releases
The permissions needed to use a photograph commercially, from the people and properties in it. Key takeaways Model release: permission from identifiable people...
Photography & Product Visuals
A Practical Guide to Flat Lay and Overhead Photography
Shooting directly down onto a surface, commonly for apparel, stationery, food and arranged sets. Key takeaways Alignment: the sensor plane must be parallel to t...
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What we do about this
All servicesThe work behind this topic, and what it costs.
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Product Photography
Packshots a marketplace will actually accept.
From $18.00 per product
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Lifestyle & Editorial
Photography of products and people in real settings, for campaigns, social media and editorial u...
From $850.00 per day
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Corporate Photography
Photography for businesses: headshots, teams, offices and events, consistent enough to use acros...
From $850.00 per day
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Architectural & Interior
Photography of buildings and interiors for real estate, architects, hotels and designers, shot t...
From $850.00 per day
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CGI & Hybrid Imagery
For products that do not exist yet, and variants nobody wants to reshoot.
From $120.00 per image
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Photography Production
The planning and technical work behind a shoot, from shot lists and lighting to color accuracy a...
From $850.00 per day
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Image Delivery & Asset Management
Organizing, storing and delivering images after a shoot, so the right files reach the right plac...
From $850.00 per day
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Hire Photographers
Photographers booked for a day, a project or on a standing basis, for teams with regular shoots...
From $850.00 per day