Lumexa Media · Writing
Titles, explainers and animated systems that carry a brand through every frame.
120 articles in Motion Graphics & Animation · every discipline
Packaged motion graphics that video editors can customize in editing software without opening the animation tool. Key takeaways Essential Graphics: Premiere Pro...
Changing the speed of a composition or clip over time, including freezes, reversals and ramps. Key takeaways Remapping: maps playback time to source time Freeze...
Animation built on an isometric grid, where objects are drawn at consistent angles without perspective convergence. Key takeaways Projection: isometric drawings...
Making animated elements sit convincingly inside filmed footage, matching grain, light, blur and perspective. Key takeaways Grain: footage grain must be matched...
Packaging finished animation projects so they can be reopened and changed years later. Key takeaways Collected files: gather assets referenced by a project Font...
Motion content made for screens in shops, offices, transport hubs and events. Key takeaways Silent playback: most signage plays without sound Distance: viewing...
Keeping on-screen text readable while it moves, appears and disappears. Key takeaways Read time: viewers need time proportional to the text length Contrast: tex...
Short animations applied to interface and brand icons, for state changes, emphasis or delight. Key takeaways Formats: icon animation can ship as SVG, Lottie or...
Animated explanations of conditions, treatments, services and patient pathways. Key takeaways Claims: health claims need support and review Privacy: real patien...
Animated explanations of financial products, investing concepts and services. Key takeaways Balance: benefits and risks must both be presented Approval: financi...
Animated training that shows hazards and correct procedures without putting anyone at risk. Key takeaways Procedures: training must match current documented pro...
Animation showing how a drug, device or biological process works at a cellular or system level. Key takeaways Scientific accuracy: depictions should reflect the...
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