Content Strategy
How to Get Content Strategy Fundamentals Right
Deciding what content a business needs, who maintains it, and how it is judged — before anything is written. Key takeaways Core questions: audience, purpose, ow...
Lumexa Media · Writing
Content Strategy
Editorial systems that turn what a business knows into what a search engine can find.
133 articles in Content Strategy · every discipline
Content Strategy
Editorial Calendars: The Decisions That Matter
A plan of what will be published, when, by whom, and why. Key takeaways Contents: topic, purpose, owner, deadline, channel and status Capacity: the binding cons...
Content Strategy
A Practical Guide to Topic Clusters and Content Hubs
Organizing content as a hub page on a broad subject supported by linked pages covering its parts. Key takeaways Structure: a hub page linked bidirectionally wit...
Content Strategy
A Practical Guide to Writing for the Web
Writing that accommodates how people actually read online: scanning, skipping and leaving. Key takeaways Scanning: Nielsen Norman Group research documents scann...
Content Strategy
How to Get Content Governance Right
Who may publish, who approves, who owns which area, and what happens when content goes out of date. Key takeaways Roles: author, reviewer, approver and owner Re...
Content Strategy
How to Get Content Audits Right
An inventory of what exists, how it performs, and whether it is still accurate. Key takeaways Inventory: every URL, with owner, date, purpose and performance Da...
Content Strategy
How to Get Content Localization Right
Adapting content for another market — not only translating the words, but changing examples, references and sometimes the argument. Key takeaways Translation ve...
Content Strategy
A Practical Guide to Case Studies and Proof Content
Content that shows what a business has actually done, with enough specificity to be believed. Key takeaways Persuasive elements: the problem, the constraint, wh...
Content Strategy
Content Repurposing, Done Properly
Deriving several assets from one substantial piece of work, in the formats each channel needs. Key takeaways Source: one substantial piece with original researc...
Content Strategy
How to Get Content and Search Intent Alignment Right
Making sure each piece of content is the kind of thing that satisfies the query it targets. Key takeaways Evidence: the currently ranking results show the engin...
Content Strategy
Subject Matter Expert Interviews: What Actually Works
Extracting what an expert knows and turning it into publishable content, when the expert has no time to write. Key takeaways Constraint: expert time, which is t...
Content Strategy
Content Performance Measurement: What Actually Works
Judging whether content achieved what it was published to achieve. Key takeaways Data sources: Search Console, analytics and downstream business data Lag: organ...
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