Photography & Product Visuals
A Practical Guide to Lens Selection and Perspective
Choosing focal length for the perspective it produces, not only for how much fits in the frame. Key takeaways Perspective: determined by camera-to-subject dista...
Imogen Clarke
Stills, retouching and real-time 3D. Writes about color management, asset pipelines and getting heavy visual work into a browser.
381 articles
Photography & Product Visuals
Depth of Field, Done Properly
How much of a scene is acceptably sharp, controlled by aperture, distance and focal length together. Key takeaways Controls: aperture, subject distance and foca...
Photography & Product Visuals
Shooting for E-commerce Platforms: What Actually Works
Producing imagery that meets the published requirements of the marketplaces and platforms it will be listed on. Key takeaways Common requirements: background co...
Photography & Product Visuals
A Practical Guide to Lifestyle and Context Photography
Showing a product in use or in a setting, rather than isolated against a plain background. Key takeaways Function: communicates scale, use and audience Casting...
Photography & Product Visuals
A Practical Guide to Photographing Reflective and Transparent Products
Shooting glass, metal, polished and transparent items, where the subject mostly shows you the room. Key takeaways Reflective surfaces: show the light source and...
Photography & Product Visuals
Tethered Shooting and Capture Workflow: The Decisions That Matter
Shooting directly to a computer so images can be reviewed, named and processed as they are captured. Key takeaways Review: at full size on a calibrated display...
Photography & Product Visuals
A Practical Guide to Image Rights and Model Releases
The permissions needed to use a photograph commercially, from the people and properties in it. Key takeaways Model release: permission from identifiable people...
Photography & Product Visuals
A Practical Guide to Flat Lay and Overhead Photography
Shooting directly down onto a surface, commonly for apparel, stationery, food and arranged sets. Key takeaways Alignment: the sensor plane must be parallel to t...
Photography & Product Visuals
How to Get Photography for Web Performance Right
Producing photographs in a way that anticipates how they will be delivered on the web. Key takeaways Delivery masters: high resolution, lossless, color managed...
Photography & Product Visuals
CGI and Photography Hybrid Workflows: The Decisions That Matter
Combining rendered elements with photographed plates, or replacing photography with rendering where it is more practical. Key takeaways Matching requirements: c...
Photography & Product Visuals
Photographic Color Grading: What Actually Works
Applying a consistent tonal and color treatment across a set of images so they read as one body of work. Key takeaways Consistency mechanism: presets or profile...
Photography & Product Visuals
Shot Lists and Production Planning, Done Properly
Deciding before a shoot exactly what images are needed, in what formats, and in what order they will be captured. Key takeaways Shot list: every required image,...
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