Développement e-commerce
Choosing an E-commerce Platform: What Actually Works
Selecting the software a store runs on, from hosted platforms to open-source and custom builds. Key takeaways Hosted platforms: trade control for maintenance an...
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Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Développement e-commerce
How to Get Product Data Migration Right
Moving catalog data such as products, variants, images and categories between systems. Key takeaways Variants: variant structures differ between platforms Image...
Développement e-commerce
Launching an Online Store: The Decisions That Matter
The checklist of work that has to be finished before a store goes live. Key takeaways Test orders: the full purchase path must be tested with real payments Tax...
Développement e-commerce
Customer Service for Online Stores: What Actually Works
Handling pre-sales questions, order issues and complaints for an online store. Key takeaways Response time: slow replies drive chargebacks and negative reviews...
Développement e-commerce
A Practical Guide to Returns Abuse
Customers exploiting return policies through wardrobing, serial returns and false claims. Key takeaways Patterns: abuse shows up in per-customer return rates Wa...
Développement e-commerce
Stock Counts and Accuracy: What Actually Works
Keeping recorded inventory matching physical stock through counts and reconciliation. Key takeaways Cycle counting: counting regularly beats annual stocktakes S...
Développement e-commerce
Packaging and Unboxing Experience: What Actually Works
The physical packaging customers receive, and what it communicates. Key takeaways Protection: packaging must survive the carrier network Dimensional weight: box...
Développement e-commerce
How to Get Lost and Damaged Shipments Right
Handling parcels that arrive damaged, arrive late or never arrive. Key takeaways Carrier claims: have deadlines and evidence requirements Customer expectation:...
Développement e-commerce
Cross-Border Returns, Done Properly
Handling returns from international customers, including duties, logistics and refunds. Key takeaways Return shipping: international return costs can exceed ite...
Développement e-commerce
Marketplace Account Health: The Decisions That Matter
The performance metrics marketplaces use to judge sellers, such as defect rates and late shipments. Key takeaways Performance metrics: marketplaces track defect...
Développement e-commerce
A Practical Guide to E-commerce Analytics Setup
Configuring measurement so a store's traffic, revenue and funnel data can be trusted. Key takeaways Purchase tracking: must fire once per order with accura...
Développement e-commerce
How to Get Managing Supplier Data Feeds Right
Importing product data from suppliers and distributors into a store catalog. Key takeaways Formats: suppliers send spreadsheets, feeds and APIs Quality: descrip...
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