Stratégie de contenu
Recurring Content Series: What Actually Works
Content published to a repeating format and schedule, such as a weekly column, monthly roundup or annual report. Key takeaways Format: a repeatable structure sp...
Lumexa Media · Articles
Stratégie de contenu
Des systèmes éditoriaux qui transforment ce que sait une entreprise en ce qu'un moteur de recherche peut trouver.
133 articles in Content Strategy · every discipline
Stratégie de contenu
Show Notes and Episode Pages, Done Properly
The written page that accompanies a podcast or video episode, with summary, links and key points. Key takeaways Discoverability: text can be indexed by search e...
Stratégie de contenu
Content for Events and Conferences: What Actually Works
The content produced before, during and after an event, from agendas and speaker pages to recaps and recordings. Key takeaways Before: agenda and speaker pages...
Stratégie de contenu
Charts and Data in Articles: The Decisions That Matter
Presenting numbers in articles with charts, tables and clear explanation. Key takeaways Axis choices: truncated axes can exaggerate differences Color: should no...
Stratégie de contenu
Ghostwriting and Attribution, Done Properly
Writing content published under someone else's name, common for executives and subject experts. Key takeaways Bylines: readers judge credibility partly by...
Stratégie de contenu
Objection-Handling Content, Done Properly
Content that answers the reasons buyers hesitate, such as price concerns, switching costs and integration worries. Key takeaways Sales knowledge: sales teams kn...
Stratégie de contenu
A Practical Guide to Content Mapping to the Buying Journey
Matching content to the stages buyers move through, from first awareness to final decision. Key takeaways Stages: awareness, consideration and decision need dif...
Stratégie de contenu
Launch Content Checklists: The Decisions That Matter
The list of content pieces needed for a product or feature launch, from announcement to documentation. Key takeaways Dependencies: content depends on final prod...
Stratégie de contenu
Annual and Impact Reports, Done Properly
Yearly publications that summarize performance, activity and impact for customers, members or funders. Key takeaways Audiences: investors, customers and funders...
Stratégie de contenu
Investor Communications Basics, Done Properly
Content written for current and prospective investors, from updates to funding announcements. Key takeaways Regulation FD: restricts selective disclosure of mat...
Stratégie de contenu
Internal Communications Content: What Actually Works
Content written for employees, such as announcements, handbooks, intranet pages and change communications. Key takeaways Plain language: improves comprehension...
Stratégie de contenu
Writing Terms of Service: The Decisions That Matter
The agreement that governs how people may use a website, app or service. Key takeaways Acceptance: how terms are presented affects whether they bind users Clari...
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