Stratégie de contenu
A Practical Guide to Evergreen Versus Timely Content
The balance between content that stays useful for a long time, such as guides and definitions, and content tied to news, trends or events. Key takeaways Evergre...
Lumexa Media · Articles
Stratégie de contenu
Des systèmes éditoriaux qui transforment ce que sait une entreprise en ce qu'un moteur de recherche peut trouver.
133 articles in Content Strategy · every discipline
Stratégie de contenu
Headline Writing: What Actually Works
Writing headlines and titles that tell readers accurately what a piece of content offers and make them want to read it. Key takeaways Scanning: readers often re...
Stratégie de contenu
Front-Loading and the Inverted Pyramid: What Actually Works
Writing with the most important information first, then supporting details, a structure borrowed from journalism. Key takeaways Inverted pyramid: conclusion fir...
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Lists and Tables in Content, Done Properly
Using bulleted lists, numbered steps and tables to present information that has structure, instead of long paragraphs. Key takeaways Numbered lists: for sequent...
Stratégie de contenu
How to Get Images and Captions in Articles Right
Choosing, captioning and describing images in articles so they add information rather than decoration. Key takeaways Alt text: describes the image's purpos...
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How to Get Inclusive Language Right
Word choices that respect people and avoid excluding or stereotyping groups based on disability, gender, race, age or other characteristics. Key takeaways Perso...
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Content Operations: The Decisions That Matter
The people, processes and tools that plan, produce, review, publish and maintain content across an organization. Key takeaways Components: roles, workflows, too...
Stratégie de contenu
Original Research and Data Studies, Done Properly
Content based on data a company collects itself, such as surveys, product usage data or industry analysis, rather than on other people's research. Key take...
Stratégie de contenu
Briefing Freelance Writers, Done Properly
Giving freelance or agency writers the information they need to produce content that fits the audience, brand and goals the first time. Key takeaways Brief cont...
Stratégie de contenu
A Practical Guide to Writing Video Scripts
Writing scripts for explainer, product, training and social videos, including narration, on-screen text and visual directions. Key takeaways Speaking rate: narr...
Stratégie de contenu
How to Get Social Media Captions Right
Writing the text that accompanies posts on social platforms, including hooks, calls to action, hashtags and accessibility details. Key takeaways Truncation: pla...
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Plain-Language Privacy Notices: The Decisions That Matter
Writing privacy notices that explain what data is collected, why and what choices people have, in language people can understand. Key takeaways California regul...
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