Stratégie de contenu
Content Design for Services, Done Properly
Writing the words inside a service — forms, guidance, confirmations, letters — so that people can complete what they came to do. Key takeaways Discipline: conte...
Lumexa Media · Articles
Stratégie de contenu
Des systèmes éditoriaux qui transforment ce que sait une entreprise en ce qu'un moteur de recherche peut trouver.
133 articles in Content Strategy · every discipline
Stratégie de contenu
Metadata and Content Modeling, Done Properly
Defining the structure of content — its fields, types and relationships — so it can be managed, reused and found. Key takeaways Model: content types with define...
Stratégie de contenu
How to Get Blogging Strategy for Businesses Right
Deciding whether a business should publish regularly, about what, and to what end. Key takeaways Frequency: no published standard exists; consistency matters mo...
Stratégie de contenu
Documentation and Knowledge Bases: The Decisions That Matter
Content that helps people use a product or resolve a problem without contacting support. Key takeaways Measure: deflected support contacts and task success Sear...
Stratégie de contenu
How to Get Email Newsletters Right
Content sent directly to a list of people who asked for it, outside the reach of any platform's algorithm. Key takeaways Consent: required under UK and EU...
Stratégie de contenu
A Practical Guide to Content Accessibility
Writing and structuring content so it works for readers using assistive technology, and for everyone else. Key takeaways Headings: must be sequential and descri...
Stratégie de contenu
Content Migration: The Decisions That Matter
Moving content to a new platform or structure without losing it, breaking it, or losing its search value. Key takeaways Requirement: a mapping from every old UR...
Stratégie de contenu
A Practical Guide to Plain Language
Writing that the intended reader can find, understand and act on the first time they read it, using common words, short sentences and a clear structure. Key tak...
Stratégie de contenu
A Practical Guide to Readability and Reading Level
How easy a piece of text is to read and understand, often estimated with formulas based on sentence and word length, and addressed in WCAG as a reading level re...
Stratégie de contenu
A Practical Guide to AI-Assisted Content
Content drafted, edited or expanded with generative AI tools, and the editorial checks needed before it is published under your name. Key takeaways Google'...
Stratégie de contenu
FAQ Pages and Question Content: The Decisions That Matter
Content organized as questions and answers, on a dedicated FAQ page or within product and service pages, answering what people ask before they buy or contact su...
Stratégie de contenu
Content Style Guides, Done Properly
A shared reference for how an organization writes: voice, grammar and punctuation choices, formatting, terminology and accessibility rules, with examples. Key t...
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