Stratégie de contenu
How to Get Structuring a Content Team Right
The roles and responsibilities needed to produce content consistently, whether in-house or mixed with freelancers. Key takeaways Roles: strategy, writing, editi...
Lumexa Media · Articles
Stratégie de contenu
Des systèmes éditoriaux qui transforment ce que sait une entreprise en ce qu'un moteur de recherche peut trouver.
133 articles in Content Strategy · every discipline
Stratégie de contenu
Running a Newsletter Operation: What Actually Works
The recurring work of producing, sending and improving an email newsletter. Key takeaways Cadence: regular sending sets subscriber expectations Templates: reduc...
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Structuring a Documentation Site: What Actually Works
The information architecture of product or technical documentation. Key takeaways Task orientation: users arrive with a task, not a topic Search: documentation...
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How to Get Maintaining a Knowledge Base Right
Keeping help articles accurate, findable and useful as a product and its policies change. Key takeaways Decay: articles go out of date with every product change...
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Enforcing a Style Guide: What Actually Works
Making a written style guide actually change how content is written. Key takeaways Tooling: automated checks catch mechanical issues Examples: teach faster than...
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Managing a Freelance Writer Pool: The Decisions That Matter
Building and running a group of freelance writers who produce content regularly. Key takeaways Onboarding: writers need product and audience context Briefs: qua...
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A Practical Guide to Proofreading and Quality Checks
The final check for errors in spelling, grammar, links, facts and formatting before publishing. Key takeaways Fresh eyes: authors miss their own errors Checklis...
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Support Macros and Templates: The Decisions That Matter
Prewritten replies support teams use for common customer questions. Key takeaways Consistency: macros keep answers aligned with policy Personalization: unedited...
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Internal Process Documentation: The Decisions That Matter
Written procedures that describe how work is done inside an organization. Key takeaways Findability: documentation nobody can find is not documentation Ownershi...
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Writing FAQs from Support Data, Done Properly
Building frequently asked question content from real support tickets and search queries. Key takeaways Ticket analysis: reveals actual recurring questions Searc...
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How to Get Choosing a Content Agency Right
Selecting an external partner to produce content, and what to test before committing. Key takeaways Subject expertise: specialist topics need writers who unders...
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How to Get Content During Mergers Right
Handling websites, publications and messaging when organizations merge or are acquired. Key takeaways Duplication: merged organizations hold overlapping content...
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