Categoría · 133 artículos

Fotografía e imágenes de producto

Imágenes de producto en estudio, en exteriores y asistidas por CGI, fotografiadas para los lugares donde se van a usar.

Who Owns Commissioned Photos, Done Properly

The copyright ownership of photographs created by freelance photographers for businesses, and how contracts change it. Key takeaways Default: the photographer o...

Imogen Clarke 5 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

How to Get Photo Usage Licensing Right

The terms that define how, where and for how long a photograph may be used, from website use to billboards. Key takeaways Scope: licenses define media, duration...

Imogen Clarke 5 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

How to Get Photographing Jewelry Right

Capturing rings, necklaces, earrings and gemstones so metal, sparkle and detail look accurate and appealing. Key takeaways Jewelry Guides: the FTC's guides...

Imogen Clarke 5 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

AI-Generated Product Imagery, Done Properly

Using generative AI to create product backgrounds, scenes or entire product images for online stores and ads. Key takeaways Google Merchant Center: requires met...

Imogen Clarke 4 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

A Practical Guide to Photographing Fabric and Texture

Capturing close-up images that show the weave, finish and texture of fabrics and materials. Key takeaways Raking light: low-angle light reveals surface texture...

Imogen Clarke 4 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

Showing Product Scale in Photos: The Decisions That Matter

Images that help shoppers understand the real size of products, using people, hands or familiar objects for reference. Key takeaways Research: Baymard finds man...

Imogen Clarke 4 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

Photographing Packaging and Labels, Done Properly

Capturing boxes, bottles and labels so text is legible, colors are accurate and glare does not hide information. Key takeaways Glare: glossy packaging reflects...

Imogen Clarke 4 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

Lighting Ratios and How Light Falls Off

How light falls off with distance and how the balance between key and fill light shapes contrast. Key takeaways Inverse square law: doubling the distance from a...

Imogen Clarke 3 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

Lighting Gels: The Decisions That Matter

Colored filters placed over lights to correct color temperature or add creative color to backgrounds and subjects. Key takeaways CTO: color temperature orange w...

Imogen Clarke 3 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

A Practical Guide to Rim Lighting and Backlighting

Lighting from behind or beside a subject to outline its edges and separate it from the background. Key takeaways Separation: rim light outlines subjects against...

Imogen Clarke 3 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

Locking Settings for Catalog Shoots, Done Properly

Fixing camera, lens and lighting settings so every product in a catalog shoot looks consistent. Key takeaways Manual exposure: prevents automatic changes betwee...

Imogen Clarke 3 de enero de 2026 25 min de lectura

Fotografía y visuales de producto

Natural Light Product Photography: What Actually Works

Photographing products using daylight from windows or outdoors instead of studio lights. Key takeaways Window light: creates soft directional light Overcast ski...

Imogen Clarke 2 de enero de 2026 25 min de lectura

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