Lighting Ratios and How Light Falls Off
How light falls off with distance and how the balance between key and fill light shapes contrast. Key takeaways Inverse square law: doubling the distance from a...
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How light falls off with distance and how the balance between key and fill light shapes contrast. Key takeaways Inverse square law: doubling the distance from a...
Colored filters placed over lights to correct color temperature or add creative color to backgrounds and subjects. Key takeaways CTO: color temperature orange w...
Lighting from behind or beside a subject to outline its edges and separate it from the background. Key takeaways Separation: rim light outlines subjects against...
Fixing camera, lens and lighting settings so every product in a catalog shoot looks consistent. Key takeaways Manual exposure: prevents automatic changes betwee...
Photographing products using daylight from windows or outdoors instead of studio lights. Key takeaways Window light: creates soft directional light Overcast ski...
Capturing watches so dials, crystals, metals and straps look sharp and accurate. Key takeaways 10:10: watch hands are commonly set to 10:10 to frame the logo Cr...
Short animations made from sequences of still photos, showing products moving, assembling or appearing. Key takeaways Frame rates: stop-motion often uses 12 fra...
Stripes and brightness changes in photos caused by flickering LED or fluorescent lights at fast shutter speeds. Key takeaways Mains frequency: US power runs at...
Planning and photographing separate elements that will be combined into one image in post-production. Key takeaways Light direction: must match across elements...
Choosing and arranging props that support a product's story without distracting from it or misleading buyers. Key takeaways Trademarks: visible third-party...
Capturing products that emit light, such as lamps, candles, screens and LED devices, so both the glow and the product are visible. Key takeaways Exposure blendi...
Photographing teams and groups so everyone is sharp, visible and looking their best. Key takeaways Depth of field: needs to cover every row Wide lenses: can dis...
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