Desarrollo de e-commerce
How to Get Product Titles Right
Naming products on product pages, category listings and feeds so shoppers and search engines can identify them quickly. Key takeaways Common structure: brand, p...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Desarrollo de e-commerce
How to Get Product Videos Right
Short videos on product pages that show a product in use, its scale, features or assembly. Key takeaways Placement: in the product media gallery Autoplay: shoul...
Desarrollo de e-commerce
A Practical Guide to 3D and AR Product Views
Interactive 3D models and augmented reality views that let shoppers rotate products or place them in their own space. Key takeaways Formats: GLB for web and And...
Desarrollo de e-commerce
A Practical Guide to Variant Selectors
The controls on product pages that let shoppers choose options such as size, color and material, and how the page updates when they do. Key takeaways Controls:...
Desarrollo de e-commerce
Stock Availability Messaging: What Actually Works
Showing shoppers whether products are in stock, low in stock, on backorder or available for preorder, and when they will ship. Key takeaways Statuses: in stock,...
Desarrollo de e-commerce
A Practical Guide to Delivery Date Estimates
Showing shoppers when an order is likely to arrive, based on processing time, carrier transit times and cut-off times. Key takeaways Components: handling time p...
Desarrollo de e-commerce
How to Get Upsells and Cross-Sells Right
Recommending higher-value alternatives or complementary products at points such as product pages, carts and order confirmation. Key takeaways Upsell: a higher-v...
Desarrollo de e-commerce
Free Shipping Thresholds: The Decisions That Matter
Offering free shipping on orders above a set value, used to encourage larger orders and reduce abandonment from shipping costs. Key takeaways Cart abandonment:...
Desarrollo de e-commerce
Returns Portals and Exchanges: The Decisions That Matter
Self-service tools that let customers start returns and exchanges online, print labels and track refunds. Key takeaways Self-service: customers start returns wi...
Desarrollo de e-commerce
Product Recommendations, Done Properly
Showing shoppers products they may like, based on what they are viewing, what others bought or their own history. Key takeaways Types: related items, frequently...
Desarrollo de e-commerce
How to Get Product Search Autocomplete Right
Suggestions that appear as shoppers type in a store's search box, including query suggestions, categories and products. Key takeaways Suggestion types: que...
Desarrollo de e-commerce
How to Get Sorting Options on Category Pages Right
Letting shoppers reorder product lists by price, newest, best selling, rating or relevance. Key takeaways Common options: relevance, price, newest, best selling...
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