Estrategia de contenidos
Categories and Tags for Blogs: What Actually Works
Organizing blog content with categories and tags so readers can browse topics and archives stay useful. Key takeaways WordPress categories: are hierarchical Wor...
Lumexa Media · Artículos
Estrategia de contenidos
Sistemas editoriales que convierten lo que sabe una empresa en lo que un buscador puede encontrar.
133 articles in Content Strategy · every discipline
Estrategia de contenidos
Writing Job Postings: The Decisions That Matter
Writing clear, inclusive and lawful job advertisements that attract qualified candidates. Key takeaways EEOC: job ads may not express preferences based on prote...
Estrategia de contenidos
How to Get About Pages Right
The page that explains who runs a business, what it does and why people should trust it. Key takeaways Trust: people check About pages to judge credibility Resp...
Estrategia de contenidos
A Practical Guide to Email Subject Lines
The short line that tells recipients what an email is about and whether to open it. Key takeaways CAN-SPAM: subject lines must not mislead about the message con...
Estrategia de contenidos
A Practical Guide to Location Pages
Pages for individual business locations or service areas, with local details such as address, hours and staff. Key takeaways Doorway abuse: Google's spam p...
Estrategia de contenidos
How to Get Tutorials and How-To Articles Right
Step-by-step content that teaches readers to complete a specific task. Key takeaways Numbered steps: suit tasks that must be done in order One action per step:...
Estrategia de contenidos
Writing Calls to Action: What Actually Works
The words on buttons and links that ask readers to take the next step. Key takeaways Specificity: labels should describe what happens next Label in Name: WCAG r...
Estrategia de contenidos
How to Get Writing for Translation Right
Writing source content in clear, consistent English that translates accurately and affordably. Key takeaways Global English: Microsoft's style guide includ...
Estrategia de contenidos
Emoji and Special Characters in Content, Done Properly
Using emoji, symbols and decorative characters in web content, social posts and email. Key takeaways Screen readers: announce emoji using their names Unicode: d...
Estrategia de contenidos
Spanish-Language Content for US Audiences: The Decisions That Matter
Creating and localizing content for Spanish speakers in the United States. Key takeaways Census data: Spanish is the most common language other than English spo...
Estrategia de contenidos
How to Get Onboarding Email Sequences Right
Automated emails sent after sign-up to help new users or customers get started. Key takeaways Transactional messages: CAN-SPAM treats them differently from comm...
Estrategia de contenidos
Writing Survey Questions, Done Properly
Designing clear, unbiased questions for customer surveys and research that feeds content. Key takeaways Wording: small wording changes can shift answers Order:...
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