Estrategia de contenidos
How to Get Content Chunking Right
Breaking content into small, meaningful units, such as short sections, lists and summaries, so readers can scan and absorb it more easily. Key takeaways Techniq...
Lumexa Media · Artículos
Estrategia de contenidos
Sistemas editoriales que convierten lo que sabe una empresa en lo que un buscador puede encontrar.
133 articles in Content Strategy · every discipline
Estrategia de contenidos
Writing Help Center Articles, Done Properly
Writing self-service support articles that help customers solve problems, complete tasks and understand features without contacting support. Key takeaways Struc...
Estrategia de contenidos
A Practical Guide to Accessibility Checks for Content Editors
Checking content, rather than code, for accessibility: headings, link text, alt text, plain language, captions and document accessibility. Key takeaways Content...
Estrategia de contenidos
A Practical Guide to CMS Selection
Choosing a content management system based on content types, editorial workflows, integrations, hosting and long-term costs. Key takeaways Types: traditional, h...
Estrategia de contenidos
Guest Posts and Contributed Articles: What Actually Works
Articles written for other publications, or by outside contributors for your own site, to reach new audiences and share expertise. Key takeaways Link spam: Goog...
Estrategia de contenidos
Fair Use and Quoting Sources: The Decisions That Matter
When content can quote, excerpt or reference copyrighted material without permission under US fair use, and when it cannot. Key takeaways Four factors: courts w...
Estrategia de contenidos
How to Get Writing About Health Products Right
Creating web pages, blog posts and ads about supplements, wellness products and health services within US advertising rules. Key takeaways FTC guidance: the FTC...
Estrategia de contenidos
How to Get Financial Services Content Rules Right
The rules that shape marketing content for brokers, investment advisers, lenders and other financial firms. Key takeaways FINRA Rule 2210: governs broker-dealer...
Estrategia de contenidos
Writing Release Notes: What Actually Works
Short documents that tell users what changed in a product release, from new features to fixes and deprecations. Key takeaways Audience: release notes serve user...
Estrategia de contenidos
How to Get Writing API Documentation Right
Documentation that explains how developers use an API, including reference material, guides, examples and error handling. Key takeaways Reference docs: describe...
Estrategia de contenidos
How to Get Writing Numbers and Units Right
Style choices for numerals, measurements, currencies and units so content is clear and consistent. Key takeaways Microsoft style: spells out zero through nine a...
Estrategia de contenidos
Originality and Plagiarism Checks: What Actually Works
Processes that ensure published content is original, properly attributed and not copied from other sources. Key takeaways Scraped content: Google's spam po...
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