Estrategia de contenidos
How to Get Audience Research for Content Right
Finding out what an audience needs, asks and struggles with, using sources such as search data, support tickets, interviews and surveys. Key takeaways Sources:...
Lumexa Media · Artículos
Estrategia de contenidos
Sistemas editoriales que convierten lo que sabe una empresa en lo que un buscador puede encontrar.
133 articles in Content Strategy · every discipline
Estrategia de contenidos
How to Get Content Gap Analysis Right
Comparing what an audience needs and searches for with what a site already covers, to find missing or weak topics. Key takeaways Inputs: audience questions, sea...
Estrategia de contenidos
How to Get Machine Translation Post-Editing Right
Using machine translation for a first draft and having professional translators edit it to the required quality. Key takeaways Standard: ISO 18587 covers post-e...
Estrategia de contenidos
Transcreation: The Decisions That Matter
Adapting marketing and creative content for another language and culture, preserving intent and emotion rather than translating word for word. Key takeaways Sco...
Estrategia de contenidos
Terminology Management, Done Properly
Maintaining an approved list of product names, technical terms and preferred wording, with translations, so content stays consistent. Key takeaways Termbase: a...
Estrategia de contenidos
Creative Commons Licenses: The Decisions That Matter
Standardized public licenses that let creators allow others to share and reuse their work under set conditions, such as attribution or non-commercial use. Key t...
Estrategia de contenidos
How to Get User-Generated Content Moderation Right
Reviewing and managing content submitted by users, such as reviews, comments, forum posts and uploads, to keep it lawful, relevant and safe. Key takeaways Spam:...
Estrategia de contenidos
A Practical Guide to Community Guidelines
Published rules for how people may participate in a community, forum, comments section or review system, and what happens when rules are broken. Key takeaways C...
Estrategia de contenidos
Checklists and Templates as Content, Done Properly
Publishing practical tools, such as checklists, templates and worksheets, that readers can use directly in their own work. Key takeaways Formats: web pages, dow...
Estrategia de contenidos
Interviews and Q&A Articles: The Decisions That Matter
Articles built from interviews with experts, customers or staff, presented as edited conversations or feature stories. Key takeaways Formats: Q&A transcript...
Estrategia de contenidos
Thought Leadership Content, Done Properly
Content in which leaders or experts share distinctive views, evidence and experience on their field, aimed at informing and influencing peers and buyers. Key ta...
Estrategia de contenidos
A Practical Guide to Writing for Mobile Readers
Adapting content for people reading on phones, with shorter paragraphs, clear headings and front-loaded information. Key takeaways Screen size: less content is...
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