Estrategia de contenidos
Publication and Update Dates, Done Properly
The dates shown on articles and guides, and the structured data behind them, telling readers and search engines when content was published and last meaningfully...
Lumexa Media · Artículos
Estrategia de contenidos
Sistemas editoriales que convierten lo que sabe una empresa en lo que un buscador puede encontrar.
133 articles in Content Strategy · every discipline
Estrategia de contenidos
A Practical Guide to White Papers
Long-form, authoritative documents that explain a problem and an approach in depth, often used in B2B marketing and sometimes gated behind a form. Key takeaways...
Estrategia de contenidos
Lead Magnets and Gated Content, Done Properly
Valuable resources, such as guides, templates, checklists and tools, offered in exchange for contact details to generate leads. Key takeaways Exchange: contact...
Estrategia de contenidos
Webinars as Content: The Decisions That Matter
Live or recorded online presentations used to educate prospects and customers, and the content that can be produced from them afterward. Key takeaways Captions:...
Estrategia de contenidos
Press Releases, Done Properly
Official announcements written for journalists and published through newsrooms and distribution services, covering launches, results and company news. Key takea...
Estrategia de contenidos
A Practical Guide to Glossary Pages
Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages. Key takeaways Formats: a single page, alphab...
Estrategia de contenidos
Competitor Comparison Pages, Done Properly
Pages that compare your product with competitors or alternatives, often targeting searches such as product versus product. Key takeaways FTC standard: comparati...
Estrategia de contenidos
Author Bios and Bylines: The Decisions That Matter
Information about who wrote a piece of content, including their name, role, relevant experience and a link to a profile page. Key takeaways Google guidance: mak...
Estrategia de contenidos
A Practical Guide to Fact-Checking Process
Checking the facts, figures, names, quotes and claims in content against reliable sources before publication. Key takeaways What to check: names, numbers, dates...
Estrategia de contenidos
Citing Sources in Web Content, Done Properly
Linking to and naming the sources behind claims, data and quotes, so readers can verify them and understand where information comes from. Key takeaways Primary...
Estrategia de contenidos
Corrections and Editorial Policies: The Decisions That Matter
Published policies explaining how an organization produces, reviews and corrects content, and how readers can report errors. Key takeaways Corrections policy: e...
Estrategia de contenidos
A Practical Guide to Sponsored and Native Content
Paid content that is published in the style of editorial content, such as sponsored articles, advertorials and branded content. Key takeaways FTC guidance: nati...
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