Content-Strategie
A Practical Guide to Glossary Pages
Pages that define the terms used in an industry or product, either as one glossary or as separate definition pages. Key takeaways Formats: a single page, alphab...
Lumexa Media
Fünfzehn Jahre Erfahrung in Redaktion, Produkt und Marke. Schreibt vor allem über Positionierung, Content-Systeme und die Entscheidungen, die fallen, bevor jemand ein Designtool öffnet.
3,992 articles
Content-Strategie
Competitor Comparison Pages, Done Properly
Pages that compare your product with competitors or alternatives, often targeting searches such as product versus product. Key takeaways FTC standard: comparati...
Content-Strategie
Author Bios and Bylines: The Decisions That Matter
Information about who wrote a piece of content, including their name, role, relevant experience and a link to a profile page. Key takeaways Google guidance: mak...
Content-Strategie
A Practical Guide to Fact-Checking Process
Checking the facts, figures, names, quotes and claims in content against reliable sources before publication. Key takeaways What to check: names, numbers, dates...
Content-Strategie
Citing Sources in Web Content, Done Properly
Linking to and naming the sources behind claims, data and quotes, so readers can verify them and understand where information comes from. Key takeaways Primary...
Content-Strategie
Corrections and Editorial Policies: The Decisions That Matter
Published policies explaining how an organization produces, reviews and corrects content, and how readers can report errors. Key takeaways Corrections policy: e...
Content-Strategie
A Practical Guide to Sponsored and Native Content
Paid content that is published in the style of editorial content, such as sponsored articles, advertorials and branded content. Key takeaways FTC guidance: nati...
Content-Strategie
A Practical Guide to Evergreen Versus Timely Content
The balance between content that stays useful for a long time, such as guides and definitions, and content tied to news, trends or events. Key takeaways Evergre...
Content-Strategie
Headline Writing: What Actually Works
Writing headlines and titles that tell readers accurately what a piece of content offers and make them want to read it. Key takeaways Scanning: readers often re...
Content-Strategie
Front-Loading and the Inverted Pyramid: What Actually Works
Writing with the most important information first, then supporting details, a structure borrowed from journalism. Key takeaways Inverted pyramid: conclusion fir...
Content-Strategie
Lists and Tables in Content, Done Properly
Using bulleted lists, numbered steps and tables to present information that has structure, instead of long paragraphs. Key takeaways Numbered lists: for sequent...
Content-Strategie
How to Get Images and Captions in Articles Right
Choosing, captioning and describing images in articles so they add information rather than decoration. Key takeaways Alt text: describes the image's purpos...
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