E-Commerce-Entwicklung
A Practical Guide to Product Data and Feeds
The structured product information sent to shopping platforms, marketplaces and advertising systems. Key takeaways Required attributes: identifiers, title, desc...
Marcus Adeyemi
Entwickelt und betreut die Web-Projekte. Schreibt über Frontend-Architektur, Performance, Barrierefreiheit und die unspektakulären Aufgaben, die eine Website am Laufen halten.
531 articles
E-Commerce-Entwicklung
Pricing and Promotion Mechanics, Done Properly
How prices, discounts and offers are calculated, displayed and applied. Key takeaways Price display rules: reference pricing and savings claims are regulated in...
E-Commerce-Entwicklung
How to Get Customer Accounts and Data Right
What a store stores about its customers, why, and how that is protected and honored. Key takeaways Legal framework: UK GDPR and the EU GDPR for customers in tho...
E-Commerce-Entwicklung
Multi-Currency and Cross-Border Selling: The Decisions That Matter
Selling into other countries, with the currency, tax, duty and compliance handling that requires. Key takeaways Display currency: may differ from settlement cur...
E-Commerce-Entwicklung
Reviews and User-Generated Content: What Actually Works
Collecting and displaying customer reviews, questions and photographs. Key takeaways Regulation: fake and misleading reviews are prohibited in the UK and EU Inc...
E-Commerce-Entwicklung
Replatforming: What Actually Works
Moving a store from one commerce platform to another, with the catalog, customers, orders and URLs it carries. Key takeaways Data to migrate: catalog, customers...
E-Commerce-Entwicklung
A Practical Guide to Accessibility in E-commerce
Making a store usable by customers with disabilities, across browsing, selection, checkout and account management. Key takeaways Legal exposure: accessibility c...
E-Commerce-Entwicklung
Fraud Prevention, Done Properly
Reducing fraudulent orders without rejecting legitimate customers. Key takeaways Chargebacks: the direct cost of card fraud to a merchant False positives: legit...
E-Commerce-Entwicklung
B2B E-commerce: What Actually Works
Selling to businesses online, where pricing, approval, payment terms and ordering patterns differ from consumer retail. Key takeaways Pricing: customer-specific...
E-Commerce-Entwicklung
PCI DSS for Online Stores: The Decisions That Matter
The Payment Card Industry Data Security Standard as it applies to an online store: which requirements you must meet depends mainly on how card details are colle...
E-Commerce-Entwicklung
Product Structured Data and Merchant Listings, Done Properly
Schema.org markup on product pages that describes the product, its price, availability, shipping and returns, so search engines can show it in rich results and...
E-Commerce-Entwicklung
Shipping Times and the FTC Mail Order Rule Explained
The Federal Trade Commission rule that governs shipping promises for goods ordered online, by mail or by phone, including what a seller must do when an order wi...
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