YouTube Ad Formats, Done Properly
The video ad formats available on YouTube, including skippable and non-skippable in-stream ads, bumper ads and in-feed video ads. Key takeaways Skippable in-str...
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Schnitte, die die Aufmerksamkeit halten – vom einzelnen Gründerinterview bis zum kompletten Set an Kampagnen-Cutdowns.
The video ad formats available on YouTube, including skippable and non-skippable in-stream ads, bumper ads and in-feed video ads. Key takeaways Skippable in-str...
The IAB Tech Lab standards that let video ads be served and tracked across players, apps and connected TV. Key takeaways VAST: the Video Ad Serving Template def...
Sharing unfinished or confidential videos with clients and teams using private links, passwords and review tools. Key takeaways Vimeo: offers private links, pas...
Camera formats that record sensor data with minimal processing, such as Blackmagic RAW, ProRes RAW and REDCODE RAW. Key takeaways Blackmagic RAW: Blackmagic Des...
A timecode counting method for 29.97 frames per second video that keeps timecode aligned with real clock time. Key takeaways Frame rate: NTSC-based video runs a...
Copying footage from camera cards to storage with checksum verification before cards are formatted and reused. Key takeaways Checksums: MD5 and xxHash values co...
Reducing grain and digital noise in footage, especially from low-light shoots, using temporal and spatial noise reduction. Key takeaways Temporal noise reductio...
Increasing the resolution of video footage, such as HD to 4K, with scaling algorithms or machine learning tools. Key takeaways Super Scale: DaVinci Resolve Stud...
Videos of customers describing their experiences with a product or service, used on websites and in ads. Key takeaways Endorsement Guides: the FTC revised its E...
Using video in email marketing, usually through linked thumbnails, animated previews or limited embedded playback. Key takeaways Client support: most email clie...
Editing vertical short-form videos for YouTube Shorts, with fast hooks, captions and loops that suit mobile viewing. Key takeaways Length: YouTube Shorts can be...
Editing workflows where several editors, assistants and colorists work on the same project at once. Key takeaways Premiere Pro Productions: split large projects...
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