Kategorie · 133 Artikel
Positionierung, Namensentwicklung, Identitätssysteme und die Richtlinien, die sie intakt halten.
Rules that define how much empty space must surround a logo and the smallest size at which it can be reproduced legibly. Key takeaways Clear space: often define...
The roles, processes and tools that keep a brand consistent as it is used by many teams, agencies and partners. Key takeaways Roles: a brand owner and reviewers...
The difference between refreshing a brand, which updates its expression while keeping recognition, and rebranding, which changes its name, positioning or identi...
How an organization presents itself as a place to work, through careers pages, job ads, employee stories and hiring experiences. Key takeaways Careers pages: th...
Presenting two or more brands together, such as in partnerships, sponsorships and joint products, with rules for how the brands appear. Key takeaways Trademark...
Named design tokens for brand colors, such as color-brand-primary, used in design tools and code so colors stay consistent and can be updated in one place. Key...
Storing, organizing and distributing approved brand assets, such as logos, fonts, images and templates, so people always use current versions. Key takeaways Too...
A structured set of core messages, supporting points and proof that tells everyone in an organization how to describe the brand consistently. Key takeaways Comp...
A short, standard paragraph describing a company, used at the end of press releases and in profiles, directories and partner materials. Key takeaways Length: us...
Rules for naming products, features and plans so names are consistent, understandable and scalable as the portfolio grows. Key takeaways Approaches: descriptive...
Watching for others using or registering marks similar to yours, and responding with the appropriate action to protect your brand. Key takeaways Watch services:...
Protecting a brand name or logo in other countries, including through the Madrid System for filing in multiple countries. Key takeaways Territoriality: trademar...
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Die Arbeit hinter diesem Thema und was sie kostet.
Markenstrategie Festlegen, für wen die Marke da ist, was sie unterscheidet und wie sie klingen soll – bevor irgendein Design... Ab 4.200,00 $ pro Projekt
Visuelle Identität Zuerst monochrom gestaltet, denn Farbe kann danach nur noch helfen. Ab 1.400,00 $ pro Projekt
Markenrichtlinien Regeln mit den passenden Assets, damit die richtige Datei auch die naheliegende ist. Ab 1.200,00 $ pro Projekt
Markenanwendungen Ihre Identität auf alles übertragen, was Menschen tatsächlich sehen und in der Hand halten, von Geschäftsausstattung und Vorlagen... Ab 4.200,00 $ pro Projekt
Rebranding Name, Identität oder Positionierung einer Marke ändern und die Änderung überall ausrollen, wo... Ab 4.200,00 $ pro Projekt
Markendesigner beauftragen Markendesigner, die mit Ihrem Team pro Sprint, pro Projekt oder als dedizierte Ressource arbeiten, ohne... Ab 4.200,00 $ pro Projekt
Marken- & Identitätsdesign Eine klare Haltung – und das System, das sie bewahrt. Ab 4.200,00 $ pro Projekt
